Why Rotate?


ROTATIONS® for DogsA Balanced, Holistic Approach

Once you have selected a quality dog food, that’s all you need to feed, right? Despite what many dog food companies tell you, the answer is NO!

Dogs weren’t intended to get all of their nutrients from a single food. Just like all mammals, dogs are meant to thrive on a range of different foods obtaining the unique nutritional benefits from each. They are not intended to eat “only chicken” or “only lamb” or any other food item for most of their life. Changing a pets food provides the nutritional variety they need in order to thrive.

In addition to providing nutritional variety, rotating your pet’s food provides additional benefits:

Rotating your dog’s food can also help to avoid the development of allergies. In some extreme cases, just like a person, a dog can instantly be allergic to something; but in most cases, allergies build up over time. Why can a dog eat a chicken recipe for years and then all of a sudden develop a chicken allergy? The same is true of many people and their allergies to glutens.

The answer is often quite simple; eating the same food day in and day out for an extended period of time often leads to improper nutrition and an intolerance to the ingredients that are causing this imbalance. It is no coincidence that the most common allergies in dogs are the most common ingredients found in pet food.

Can you imagine eating the same food, day in and day out, for years? Providing your pet with a variety of recipes helps keep them interested in their daily meals instead of adding unhealthy additives or treats to get them to eat.


Complementary Ingredients

Each individual ROTATIONS® recipe stands on its own as a meat first, all natural, nutritionally complete diet. When you combine all of our recipes in our rotational feeding approach, our products stand alone in performance and results.

Unlike other pet foods that only change the protein source in their different flavors, ROTATIONS uses a broad base of different ingredients across each of our three formulas to avoid oversaturation and provide pets with a broader, more complete nutrient panel across the system as a whole.

Many foods in the same groups provide different nutritional benefits (for example, apples are an excellent source of fiber while oranges are renowned for vitamin C, but both are fruits), so we incorporate variety in all the food groups, rather than just changing the protein source.

For example, we include cranberries in our lamb formula as a natural source of vitamin C and potassium. In our chicken formula, we incorporate blueberries instead, to provide a natural boost of antioxidants. Since all of our recipes are formulated with even levels of diverse nutrients, your pet receives a wider variety of nutrients that work together to create a complete, healthy diet, without the kind of digestive upset that can occur by changing formulas that aren’t perfectly balanced with one another.

Ingredient Glossary

Here is a list to help you learn more about the ingredients used in Rotations Pet Food.

Apples, dried

A natural source of vitamin C, B vitamins and dietary fiber.


Whole grain, finely ground to enhance digestibility. It’s a natural source of carbohydrates (energy), fiber and B vitamins.


A B vitamin that is responsible for proper metabolism of nutrients and optimal skin and coat health.

Blueberries, dried

Whole blueberries, dried and ground to a fine consistency for excellent digestibility. These berries are rich in antioxidants.

Brewers dried yeast

Non-fermentable yeast that supplies B vitamins to the diet. It’s a natural palatability enhancer.

Brown rice

This whole grain is finely ground to enhance digestibility. It is a source of carbohydrates (energy), fiber and B vitamins.

Calcium carbonate

Source of calcium that is added to the diet when the calcium content must be raised to a specific level to meet the needs of the pets eating the food. Calcium is critical for proper bone health and function.

Calcium pantothenate

Source of pantothenic acid, another B vitamin. This vitamin supports normal digestion, proper growth and coat color.


Bursting with beta-carotene, a natural antioxidant. Also supplies B vitamins to the diet.


Lean muscle tissue from chickens only. Food-grade ingredient. It’s also an excellent source of essential amino acids.

Chicken cartilage

Natural source of chondroitin primarily. Also supplies some glucosamine. Chondroitin is a natural component of cartilage and helps support healthy joints, especially in older dogs.

Chicken fat

High-quality fat source. It’s a source of energy and omega-6 fatty acids. Omega-6 fatty acids are critical for maintaining proper moisture levels in the skin.

Chicken meal

This high-quality ingredient is comprised of just dried chicken muscle and bone. We never use chicken by-product meal, which can contain things like beaks and the feet of chicken. This ingredient provides protein (essential amino acids) and minerals (primarily calcium and phosphorus) to the food along with a natural source of glucosamine.

Choline chloride

One of the B vitamins. It’s critical for normal growth in young animals, normal kidney function and normal nervous system function.

Citric acid

It’s from citrus fruit, and is a natural antioxidant and preservative.

Copper amino acid chelate

Form of copper that is bound to amino acids for enhanced digestion and absorption. See copper sulfate for more information.

Cranberries, dried

Natural source of vitamin C and potassium. May also help prevent bladder infections by blocking the bacteria’s ability to attach to the bladder wall.

Dicalcium phosphate

Source of calcium.

Dried Egg

Cooked and dried whole eggs, free from shells. An excellent source of digestible protein (essential amino acids).

Ferrous sulfate

Source of iron. See iron amino acid chelate for more information.

Menhaden Fish Meal

Made from whole ocean whitefish. An excellent source of essential amino acids and omega-3 fatty acids.

Fish oil

Oil is pressed from the fish. This ingredient is rich in marine source fatty acids such as DHA and EPA, powerful nutrients that support overall good health.

Flaxseed meal

A rich source of omega-3 fatty acids. Omega-3s are important for controlling inflammation in the body, stabilizing cell membranes and acting as antioxidants.

Folic acid

A B vitamin that is important for normal fetal development and normal function of the nervous system.


Joint care supplement that is one of the building blocks of normal, healthy cartilage. All the glucosamine in ROTATIONS comes from natural sources like our meat, poultry and fish meals.

Herring meal

Made from whole herring. This quality protein source provides essential amino acids, as well as omega-3 fatty acids to the diet. Omega-3 fatty acids help control inflammation within the body for overall good health.

Kelp, dried

Natural source of iodine. May also act to help decrease stool odor.


An excellent source of essential amino acids and highly digestible protein.

Manganous oxide

Additional source of manganese. See Manganese amino acid chelate for the role of manganese.

Natural flavors

Flavors that are made from protein or plant sources (such as chicken or parsley). The source is hydrolyzed with enzymes so that there is not any protein that can cause a reaction for sensitive pets.


Another whole grain that is finely ground to enhance digestibility. Provides carbohydrates (energy), fiber, B vitamins, iron and vitamin A.


Vegetable source of carbohydrates (energy), protein and fiber. Also rich in vitamin K, vitamin C, B vitamins and iron.

Potassium chloride

Source of potassium. This nutrient is required for normal function of the fluid within the cells, normal nerve function and normal rhythm of the heart.

Potatoes, dried

An excellent carbohydrate (energy) source. Also supplies some protein, fiber, B vitamins, vitamin C and iron to the diet.

Pyridoxine hydrochloride

Vitamin B6. Plays an important role in the formation of blood cells and the function of the nervous system.


Vitamin B2. This vitamin acts as an antioxidant. It supports the nervous system, the skin and coat, healing and proper utilization of energy.


Highly digestible source of carbohydrates (energy).

Rice bran

The bran is the outer portion of the rice grain. This is a source of fat and fiber.

Rosemary extract

Rosemary is a natural antioxidant.


Excellent carbohydrate source, rich in B vitamins. This ingredient is finely ground for optimal digestibility.


Muscle tissue from wild caught salmon. Excellent source of amino acids and omega-3 fatty acids.

Salmon meal

Made from whole salmon. Supplies excellent quality amino acids and omega-3 fatty acids to the food.


Source of sodium and chloride, essential minerals for normal body function and cell health. Added only in small amounts to meet the critical needs of the pets eating the food. Sodium and chloride are required in higher amounts for growing animals and reproducing animals.

Sodium selenite

Excellent source of selenium. Selenium acts as a powerful antioxidant, especially when combined with vitamin.

Spinach, dried

Excellent source of vitamins and minerals, including folic acid, vitamin A and potassium.

Thiamine mononitrate

Vitamin B1. Maintains normal nervous system function as well as supports optimal metabolism of various nutrients.

Tocopherols, natural mixed

Form of vitamin E, natural antioxidant and preservative.


An excellent source of lycopene and vitamin C, two powerful antioxidants.

Turkey meal

Made from the meat and bone of turkeys. An excellent source of essential amino acids, as well as critical minerals such as calcium and phosphorus.

Vitamin A supplement

Source of vitamin A. Vitamin A is critical for vision, normal bone and tooth development in young animals and optimal immune function.

Vitamin B12 supplement

One of the B vitamins. It’s critical for the formation of blood cells and the normal function of the nervous system.

Vitamin D3 supplement

Vitamin D is important for regulating the balance of calcium and phosphorus in the body. An important nutrient for normal bone growth and development.

Vitamin E supplement

Vitamin E is a powerful antioxidant, protecting the cells from damage.

Zinc sulfate

Source of zinc in the diet. Zinc is especially important for growth, immune system function, wound healing and formation of proteins within the body


ROTATIONS® uses highly digestible, holistic pet food ingredients, expertly blended with fibers, proteins, fats, and vitamins to ensure a balanced dietary alternative that is guaranteed to provide your pet with complementary benefits. Our holistic pet food recipes are formulated to work together to be easily absorbed, delivering powerful components of optimal nutrition directly to your pet’s digestive system. What’s more, because the rotating formulas are designed to support one another, and the ratios of proteins, fats and carbohydrates remain the same from recipe to recipe, they wont upset your pet’s stomach.

Overall Health

Proteins and amino acids are the building blocks of pet health helping the pet to repair or replace tissue, enzymes, hormones, antibodies and more. The amino acids that comprise proteins are divided into two groups, essential and non essential.

Essential amino acids are ones that cannot be synthesized by a pets body and therefore must be supplied to your pet through their diet. Thus all the protein in our recipes comes from our lean meat, poultry and fish sources. These ingredients ensures the proteins your dog receives from our diets contain the essential amino acids they need to thrive.

By changing the proteins from formula to formula, we are also able to provide an array of essential nutrients that cover a broad spectrum of nutritional requirements, from iron-rich lamb to fish full of good fatty acids. We never artificially inflate proteins by adding useless fillers like corn, wheat, or soy that are comprised of mostly non essential amino acids for your pet making them wasted calories.

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